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Tag Archives: Your Video Marketing Strategy

Case Study: Dr. Seuss Halloween Campaign

A Coordinated Social Media, Blog, and Kid Video Campaign KidzVuz’ coordinated social media campaign across the social media landscape reached nearly a million kids, and sent tens of thousands to the product homepages. So how did we do it? Every kid is different. But I defy you to find a kid who doesn’t love two things: Dr. Seuss and Halloween. This Halloween, Dr. Seuss wanted to help its licensees promote and build brand awareness of their officially licensed Halloween Costumes. They turned to KidzVuz to create a campaign just in time for Halloween. Seuss selected Spirit Halloween, elope and Party City for this initiative. KidzVuz KidzVuz mobilized both parent bloggers from our extensive network and our own kid creators to utilize the power of the entire influencer family. Though a combination of Kid-Created videos and Mom Blog posts about the costumes, we created a campaign that exemplified one of our all-time favorite KidzVuz maxims: “You can’t fake that kind of authenticity.” KidzVuz Kid Creators created six videos – two for each licensee – featuring kids wearing and modeling the costumes. We then placed all of those videos on Amazon, Amazon Fire, and Amazon Mobile, where they appear above the written […]
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Summertime Is the Perfect Time to Launch Your Video Marketing Strategy

Jul 04, 2018 by Nancy Friedman Comments: 0 Tags: Your Video Marketing Strategy

The summer season doesn’t have to be a sales slump for your company. In fact, it can be an opportunity. You might think that Gen Z buys fewer products during the summer months, resulting in the infamous “summer slump.” Generally, this is true – but don’t despair. Marketers have a unique opportunity to reach Gen Z during the summer. Summer can be a great time to reach Gen Z Gen Z spends most of the fall, winter, and spring in school. This leaves Gen Z without their internet-compatible devices during the school day. Summer is an entirely different story. While Millennials, Gen Xers, and Boomers are busy working, driving across country for vacation, or tending to their families, Gen Z has a new window of time to check out the latest toys, games, and gadgets as well as watch plenty of videos online. This is a golden opportunity to promote the brand that you likely won’t get during any other season. With the right strategy, brands can thrive during the summer months because of the consumer habits of Gen Z – or more appropriately, their parents on their behalf. According to Life Hacker, by the end of the second quarter […]
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