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Tag Archives: User-Generated Content

Case Study: Dr. Seuss Halloween Campaign

A Coordinated Social Media, Blog, and Kid Video Campaign KidzVuz’ coordinated social media campaign across the social media landscape reached nearly a million kids, and sent tens of thousands to the product homepages. So how did we do it? Every kid is different. But I defy you to find a kid who doesn’t love two things: Dr. Seuss and Halloween. This Halloween, Dr. Seuss wanted to help its licensees promote and build brand awareness of their officially licensed Halloween Costumes. They turned to KidzVuz to create a campaign just in time for Halloween. Seuss selected Spirit Halloween, elope and Party City for this initiative. KidzVuz KidzVuz mobilized both parent bloggers from our extensive network and our own kid creators to utilize the power of the entire influencer family. Though a combination of Kid-Created videos and Mom Blog posts about the costumes, we created a campaign that exemplified one of our all-time favorite KidzVuz maxims: “You can’t fake that kind of authenticity.” KidzVuz Kid Creators created six videos – two for each licensee – featuring kids wearing and modeling the costumes. We then placed all of those videos on Amazon, Amazon Fire, and Amazon Mobile, where they appear above the written […]
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User Generated Content Can’t Be the Only Tool in Your Marketing Strategy Toolbox

Feb 07, 2018 by Nancy Friedman Comments: 0 Tags: UGC marketing, User-Generated Content

UGC is incredibly important, but you need a multi-faceted approach to connect with this powerful group. Move over Millennials, Generation Z – ages 19 and under – currently makeup over a quarter of the American population, and by 2020, Gen Z is projected to make up 40% of all consumers. Marketers and businesses are moving quickly to understand, and engage, this growing generation. Gen Z is the first generation that has had access to the Internet, and social media, throughout their entire lives, and this has encouraged them to focus on and express their individuality. Gen Z expects the brands and products they use to match and be a part of, that identity. Because of that, attracting Generation Z requires brands to develop a level of trust with them, largely through being honest and open about their company and products. The most popular strategy for conveying that authenticity and marketing to Gen Z is user-generated content (UGC). Though it’s important to incorporate UGC into your marketing plan, there is no single tactic that can carry the full weight of your expectations. Your marketing strategy should be multi-faceted, incorporating some of the following tactics. UGC: Attract Gen Z by letting them participate […]
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Three Traits of Awesome User-Generated Content for Tweens

Jul 26, 2017 by Nancy Friedman Comments: 0 Tags: Traits, Tweens, User-Generated Content

It’s real. It’s fun. It’s video. What is considered awesome user-generated content (UGC)? Whatever resonates with the target audience. A dry, straight-to-the-facts, talking-head testimonial aimed baby boomers might work for some staid investment firm. Might. But no way would that work for today’s teens and tweens. If you’ve got a great product you want this target to know about, you have to put yourself in their shoes. Or is it Crocs? Sperrys? Uggs? Converse? Adidas? Yeezys? Doc Martens? Vans? Who knows? They do. And that’s one great advantage of UGC. It’s current and fresh. What teens and tweens know and love changes very quickly. Have you ever been with a child or teen and name-dropped what you thought was a currently popular singer, style, or product that appealed to their age group? You’re thinking a self-satisfied, “I’m pretty cool,” only to be told by your I’m-way-more-hip-than-you’ll-ever-be kid, “That’s so yesterday.” Kids are eager to share and learn from each other; they don’t want to hear from you! So, if you want to incorporate UGC as part of your tween marketing — and you should, after all,  97% of shoppers who interact with user generated content are more likely to convert […]
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