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Tag Archives: post holiday sales slump

Holiday Marketing All Year Long

Why limit yourself to holiday marketing when the temperatures dip? Follow our tips to maximize your marketing impact and drive sales all year long. We all tend to think of the Christmas/Hannukah/Kwanza season as THE time to sell.  And in general, it’s true.  Everyone’s gifting, everyone’s selling, everyone’s looking that next big thing.  But guess what?  Christmas shopping season isn’t the biggest spending event of the year. According to Prosper Insights & Analytics Monthly Consumer Spending Surveys, in 2017, US consumers spent more per person on Back to College shopping than on the winter holidays. Next in line? Back to School with a hefty $687.72  spent per person.  So how do you benefit from prime shopping events year round?  We’re here to help. Learn from Experience This may seem obvious, but it’s all about the data.  While your marketing strategies and messages will change throughout the year, generally speaking, what works and what doesn’t remains the same.  Analyze the data from your previous holiday campaigns to determine which aspects of them were “gifts” you should repeat, and which you should re-turn. Learn from your mistakes and make sure you’re optimizing and repeating your successes. 2. Find the Right Fit Sure, Back to College […]
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Avoid the Post-Holiday Sales Slump by Targeting Gen Z: Part 2

Jan 31, 2018 by Rebecca Levey Comments: 0 Tags: Gen Z marketing, post holiday sales slump

More tips for appealing to influential Gen Z shoppers this quarter and year-round. In Part 1 of our series, we explored some ways your business can avoid the avoid the annual post-holiday sales slump with new year promotions focused on this latest generation of consumers. But with the right marketing, your business can draw in Gen Z any time of the year, if you understand what’s important to them. Why Gen Z? When it comes to shopping, they hold tremendous buying power. Gen Z will comprise 40 percent of the U.S. population by 2020 and are responsible for $200 billion in sales every year – $43 billion of which comes from their own pockets. And it’s not just kids’ products: teens and tweens influence their parents’ decisions on everything from where to eat, what to watch, where to vacation, and what vehicle to purchase. With that in mind, here are some more ideas for connecting with Gen Z in Q1 and beyond. Appeal to their big hearts. Gen Z is the generation that’s growing up green. Sixty percent of this group said they prefer to spend on brands that match their values, according to a Millennial Marketing report, and they will carefully […]
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Avoid the Post-Holiday Sales Slump by Targeting Gen Z: Part 1

Jan 24, 2018 by Nancy Friedman Comments: 0 Tags: Gen Z marketing, post holiday sales slump

Our two-part series explores why Gen Z shoppers are the key to soaring sales in 2018. There is a secret weapon for retailers scrambling for ways to avoid the annual post-holiday sales slump: Generation Z. Defined as people born after 1995, Gen Zers may be short on years, but when it comes to shopping, they are long on buying power. This generation will comprise 40 percent of the U.S. population by 2020 and are responsible for $200 billion in sales every year – $43 billion of which comes from their own pockets. These savvy teens and tweens also hold powerful sway over what their moms and dads purchase: 71 percent of parents surveyed by Facebook said their kids influence how much they spend on products, and 64 percent said their kids impact where the family goes on vacation. With the right marketing to draw them in, Gen Z shoppers can go a long way toward helping your business remain as competitive in January as it was in December. Follow these tips to erase the post-holiday sales blues and get 2018 off to a great start with a record-setting first quarter. Just when you thought all those sales were over … […]
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