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Tag Archives: influencer marketing

Holiday Marketing All Year Long

Why limit yourself to holiday marketing when the temperatures dip? Follow our tips to maximize your marketing impact and drive sales all year long. We all tend to think of the Christmas/Hannukah/Kwanza season as THE time to sell.  And in general, it’s true.  Everyone’s gifting, everyone’s selling, everyone’s looking that next big thing.  But guess what?  Christmas shopping season isn’t the biggest spending event of the year. According to Prosper Insights & Analytics Monthly Consumer Spending Surveys, in 2017, US consumers spent more per person on Back to College shopping than on the winter holidays. Next in line? Back to School with a hefty $687.72  spent per person.  So how do you benefit from prime shopping events year round?  We’re here to help. Learn from Experience This may seem obvious, but it’s all about the data.  While your marketing strategies and messages will change throughout the year, generally speaking, what works and what doesn’t remains the same.  Analyze the data from your previous holiday campaigns to determine which aspects of them were “gifts” you should repeat, and which you should re-turn. Learn from your mistakes and make sure you’re optimizing and repeating your successes. 2. Find the Right Fit Sure, Back to College […]
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All Consumers May Want the Same Things, But Reaching Gen Z Takes a New Approach

Mar 21, 2018 by Nancy Friedman Comments: 0 Tags: influencer marketing, marketing to kids

Gen Z’s values may be similar to previous generations, but it’s a mistake to target them the same way. Once upon a time, marketers told consumers what they were supposed to want. But instant access to information that allows for informed choices, and markets crowded with dizzying amounts of competition, has turned the tables in recent years. To achieve success, today’s marketing must respond to the needs and wants of educated, demanding consumers. Whether the target audience is savvy teens or their harried parents, the basic values people expect from brands they frequent doesn’t change. Trustworthiness, transparency, socially conscious, products that fill a need or solve a problem, endorsements from people they respect – these are the fundamentals that matter to today’s consumer. But the strategy marketers use to convey these values can no longer get wrapped into a one-size-fits-all approach. Generation Z represents a powerhouse of emerging shoppers. They may be short on years – after all, they range in age from 11 to 22 – but they are long on buying power. This generation will comprise 40 percent of the U.S. population by 2020 and are responsible for $200 billion in sales every year – $43 billion of […]
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