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Tag Archives: Gen Z marketing

Holiday Marketing All Year Long

Why limit yourself to holiday marketing when the temperatures dip? Follow our tips to maximize your marketing impact and drive sales all year long. We all tend to think of the Christmas/Hannukah/Kwanza season as THE time to sell.  And in general, it’s true.  Everyone’s gifting, everyone’s selling, everyone’s looking that next big thing.  But guess what?  Christmas shopping season isn’t the biggest spending event of the year. According to Prosper Insights & Analytics Monthly Consumer Spending Surveys, in 2017, US consumers spent more per person on Back to College shopping than on the winter holidays. Next in line? Back to School with a hefty $687.72  spent per person.  So how do you benefit from prime shopping events year round?  We’re here to help. Learn from Experience This may seem obvious, but it’s all about the data.  While your marketing strategies and messages will change throughout the year, generally speaking, what works and what doesn’t remains the same.  Analyze the data from your previous holiday campaigns to determine which aspects of them were “gifts” you should repeat, and which you should re-turn. Learn from your mistakes and make sure you’re optimizing and repeating your successes. 2. Find the Right Fit Sure, Back to College […]
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Case Study: Dr. Seuss Halloween Campaign

A Coordinated Social Media, Blog, and Kid Video Campaign KidzVuz’ coordinated social media campaign across the social media landscape reached nearly a million kids, and sent tens of thousands to the product homepages. So how did we do it? Every kid is different. But I defy you to find a kid who doesn’t love two things: Dr. Seuss and Halloween. This Halloween, Dr. Seuss wanted to help its licensees promote and build brand awareness of their officially licensed Halloween Costumes. They turned to KidzVuz to create a campaign just in time for Halloween. Seuss selected Spirit Halloween, elope and Party City for this initiative. KidzVuz KidzVuz mobilized both parent bloggers from our extensive network and our own kid creators to utilize the power of the entire influencer family. Though a combination of Kid-Created videos and Mom Blog posts about the costumes, we created a campaign that exemplified one of our all-time favorite KidzVuz maxims: “You can’t fake that kind of authenticity.” KidzVuz Kid Creators created six videos – two for each licensee – featuring kids wearing and modeling the costumes. We then placed all of those videos on Amazon, Amazon Fire, and Amazon Mobile, where they appear above the written […]
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Dr. Seuss: Blog, Social Media, and Kid Creator Campaign

The Challenge: To enhance awareness and drive sales of Dr. Seuss licensed costumes in time for Halloween. The Solution: The Dr. Seuss licensed Halloween costume campaign, featuring costumes for kids and adults by elope, Party City, and Spirit Halloween, went live five weeks before Halloween, leaving plenty of time for holiday shopping. KidzVuz created six videos, two for each licensee, and each licensee chose one of those two to be distributed on our ad partner network, SuperAwesome where they reached nearly a million kids in app, on desktop, and on their mobile devices. Additionally, 21 influencers from KidzVuz Mom Blogger network created and  blog posts featuring original photos that highlighted the family-friendly costumes. KidzVuz placed the videos on YouTube, Facebook, Amazon, and across hundreds of mobile games through our mobile ad partner.  And the bloggers shared their posts across the digital landscape. Mobile Ad Campaign: KidzVuz placed one video for each licensee on SuperAwesome, our COPPA compliant ad partner, where it outperformed all benchmarks.   The ad campaign sent 25.5K viewers to the product landing pages, and outperformed benchmarks for both CTR (click through rate) and VCR (Video Completion Rate.) KidzVuz placed all of the videos on Amazon, Amazon Fire, […]
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Quality Content Can Take Your Brand to the Next Level

Apr 25, 2018 by Nancy Friedman Comments: 0 Tags: Gen Z marketing

Quality still trumps quantity. The speed of information in today’s world can be somewhat intimidating for brands. With content losing relevancy faster than a traffic light change, marketers have started to focus on getting content out now rather than getting out the right content. But does quantity take precedence over quality? If your brand is hoping to reach Gen Z – those born from the mid-1990s to the early 2000s – you’ll need to find a strategy for doing both, but with more emphasis on quality. Gen Z has become used to personalized products and immediacy, and they expect that same type of customization and authenticity when it comes to the content they interact with. While your brand might be focused on getting out 20 “OK” videos, it only takes one quality video to go viral. You’ll resonate with Gen Z (and get better ROI) when you create content that’s made especially for this generation and place it in strategic places, rather than blasting it out to the ether. Relevant, useful content will be the driver of Gen Z marketing Creating content that delivers ROI for your brand is not the same thing as creating content that delivers ROI for […]
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Generational Marketing and How to Find the Sweet Spot

Mar 28, 2018 by Rebecca Levey Comments: 0 Tags: Gen Z marketing, marketing to teens

Content consumption differences between generations. What makes you develop loyalty to a brand? What makes you decide to buy something from a brand you’ve never purchased from before? Where do you buy? How do you buy? If you were to ask a young Generation Zer and a Baby Boomer these questions, it’d be difficult to find many similarities between their responses. Each generation grew up with their own set of “big name brands” and the marketing attached to each that resonated with them. Each generation also has its own distinct set of values and behaviors that forces marketers to get a deep understanding of all of them to develop content by the generation that can deliver the same message. Today, Generation Z and millennials make up almost half of the overall US population, according to Nielsen. As these generations enter the workplace and mature, they will be the groups that have the marketer’s attention. But that’s not to say that their parents, the Gen X and Baby Boomers, don’t also have an effect on their decisions. In today’s technology-driven world, where half the generations were raised by a screen while the other half are still familiarizing themselves with its limitless […]
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Avoid the Post-Holiday Sales Slump by Targeting Gen Z: Part 2

Jan 31, 2018 by Rebecca Levey Comments: 0 Tags: Gen Z marketing, post holiday sales slump

More tips for appealing to influential Gen Z shoppers this quarter and year-round. In Part 1 of our series, we explored some ways your business can avoid the avoid the annual post-holiday sales slump with new year promotions focused on this latest generation of consumers. But with the right marketing, your business can draw in Gen Z any time of the year, if you understand what’s important to them. Why Gen Z? When it comes to shopping, they hold tremendous buying power. Gen Z will comprise 40 percent of the U.S. population by 2020 and are responsible for $200 billion in sales every year – $43 billion of which comes from their own pockets. And it’s not just kids’ products: teens and tweens influence their parents’ decisions on everything from where to eat, what to watch, where to vacation, and what vehicle to purchase. With that in mind, here are some more ideas for connecting with Gen Z in Q1 and beyond. Appeal to their big hearts. Gen Z is the generation that’s growing up green. Sixty percent of this group said they prefer to spend on brands that match their values, according to a Millennial Marketing report, and they will carefully […]
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Avoid the Post-Holiday Sales Slump by Targeting Gen Z: Part 1

Jan 24, 2018 by Nancy Friedman Comments: 0 Tags: Gen Z marketing, post holiday sales slump

Our two-part series explores why Gen Z shoppers are the key to soaring sales in 2018. There is a secret weapon for retailers scrambling for ways to avoid the annual post-holiday sales slump: Generation Z. Defined as people born after 1995, Gen Zers may be short on years, but when it comes to shopping, they are long on buying power. This generation will comprise 40 percent of the U.S. population by 2020 and are responsible for $200 billion in sales every year – $43 billion of which comes from their own pockets. These savvy teens and tweens also hold powerful sway over what their moms and dads purchase: 71 percent of parents surveyed by Facebook said their kids influence how much they spend on products, and 64 percent said their kids impact where the family goes on vacation. With the right marketing to draw them in, Gen Z shoppers can go a long way toward helping your business remain as competitive in January as it was in December. Follow these tips to erase the post-holiday sales blues and get 2018 off to a great start with a record-setting first quarter. Just when you thought all those sales were over … […]
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