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Tag Archives: Gen Z

Holiday Marketing All Year Long

Why limit yourself to holiday marketing when the temperatures dip? Follow our tips to maximize your marketing impact and drive sales all year long. We all tend to think of the Christmas/Hannukah/Kwanza season as THE time to sell.  And in general, it’s true.  Everyone’s gifting, everyone’s selling, everyone’s looking that next big thing.  But guess what?  Christmas shopping season isn’t the biggest spending event of the year. According to Prosper Insights & Analytics Monthly Consumer Spending Surveys, in 2017, US consumers spent more per person on Back to College shopping than on the winter holidays. Next in line? Back to School with a hefty $687.72  spent per person.  So how do you benefit from prime shopping events year round?  We’re here to help. Learn from Experience This may seem obvious, but it’s all about the data.  While your marketing strategies and messages will change throughout the year, generally speaking, what works and what doesn’t remains the same.  Analyze the data from your previous holiday campaigns to determine which aspects of them were “gifts” you should repeat, and which you should re-turn. Learn from your mistakes and make sure you’re optimizing and repeating your successes. 2. Find the Right Fit Sure, Back to College […]
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Kid Creator Video Guide: How YouTube Videos Influence the Shopping Interests of Gen Z

Tweens and teens turn to product reviews by their peers prior to purchasing As an adult, the fairly recent phenomenon of kids using the internet to watch other kids play – instead of spending that time playing – seems a little strange at first. Unboxing videos, video game streaming, and product reviews on YouTube are tremendously popular among the teens and tweens of Generation Z; they provide both information and entertainment and create homegrown celebrities while almost effortlessly raising brand awareness. As you grow to understand what defines Generation Z, the trend of entertainment via online videos created by their peers makes more sense and becomes a valuable marketing tool for brands interested in engaging this important demographic. Join the conversation in an organic way by learning to speak the language of Gen Z and understand the importance of creating video content that informs and entertains. Getting to know Gen Z Generation Z follows in the footsteps of millennials in terms of demographics, but as a group, they are unique from every other generational group due to differences in upbringing. Tweens and teens have lived their whole lives straddling a virtual world and reality – the internet has always been […]
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Making Memories that Matter: Your Brand and Gen Z = BFFs Forever with Event Marketing

Invest in event marketing to reach Gen Z Gen Z has been raised with one foot on solid ground, and the other in virtual reality. Tweens and teens are digital natives and have never known life without internet; it’s how they entertain themselves, socialize, and learn. In their world of endless data streams, they’ve developed a discerning eye for what’s “real” – they seek authenticity and a sense of connection, which has forced brands to reevaluate traditional marketing campaigns. Despite their parallel lives in an online world – or perhaps because of it – Gen Z tends to value memories over merchandise. Although they are avid consumers, they place great importance on experiences and emotions. Their preferences for real-life interaction and engagement make Gen Z ideal candidates for successful experiential marketing. Make it memorable Experiential marketing involves creating an innovative, immersive experience for the consumer. Sounds like a lot of work, right? True, but the payoff is huge, especially with younger generations. Forty percent of the global consumer landscape will be comprised of members of Gen Z by the year 2020 – they’re worth the investment. They’re also the best informal brand ambassadors you could ever hope to have; they […]
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How to Reach Gen Z: Word of Mouth Marketing with Teens and Tweens

3 ways to get Gen Z talking about your  Gen Z represents a new frontier in marketing. Gone are the days of catchy taglines and cartoon mascots. Teens and tweens are savvy and discerning consumers of digital content, skeptical of messages delivered by big brands. These digital natives trust their peers over celebrity spokespeople, and value user-generated content over glossy advertising campaigns. So, how can you meet them where they’re at, without being rejected as an intruder? Know your audience The influence of teens and tweens is unprecedented; Gen Z is responsible for $200 billion in sales annually, with $43 billion of that coming from their own pockets. These so-called “screenagers” live a good portion of their lives through social media, with an average of 40 hours a week spent online. Their sphere of influence is also broader than ever, and their potential peer group is limitless thanks to platforms like YouTube, Snapchat, Instagram, Facebook, and Twitter. Generally, they prefer to create and consume content for their peers and by their peers, making purchasing decisions based on product reviews and unboxing videos rather than traditional advertising. All of this makes them easier – and harder – to reach than ever […]
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Experiential Marketing to Gen Z

Gen Z is arguably the most tech proficient demographic ever. However, they are also arguably some of the most difficult people to market to.
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Unsubscribe from Influencers: Create Online Content for Gen Z

Influencer marketing has enjoyed a tremendous amount of success when it comes to getting your message in front of a warm audience, and instilling brand loyalty and trust in prospective customers. But has this advertising method peaked in popularity? Market saturation can result in an erosion of impact, and although influencer marketing still has its benefits, there are also downsides that should be acknowledged when creating campaigns. It’s true that Gen Z often turns to peer reviews or social media-based – on sites like Instagram or YouTube – to make buying decisions. Gen Z is composed of digital natives who have been spoon-fed information and barraged by brands since birth thanks to a never-ending stream of digital data. Traditional advertisements are virtually invisible to this demographic whose faith in big businesses is low. However, according to a survey of 1,000 people between 13 and 17-years-old, the average member of Gen Z consumes 68 videos a day on YouTube, Snapchat, and Instagram. Influencing views The popularity of video makes it an obvious choice for delivering your brand’s message. As such, influencers seem like an effective mouthpiece, but it’s important to consider the range of benefits and risks to such a proposition. […]
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Why Travel Businesses Shouldn’t Ignore Gen Z

Jun 27, 2018 by Rebecca Levey Comments: 0 Tags: Gen Z, Travel Business

These kids are much more influential than you may realize They may be young, they may be inexperienced, but their influence on family buying decisions is substantial, especially when it comes to travel. So, why and how do Gen Zers have such a big influence on family travel? There are three distinct reasons: They really want to travel Having grown up using the Internet, Gen Zers have always been able to check out faraway places with just a few clicks. And seeing all those amazing pictures and perhaps befriending foreign people through social media has created an enticement to travel. Because Gen Zers want to travel so much, they’ll try to contribute to a trip as much as they can. A recent Expedia study found that more than 70 percent of Gen Z respondents would get a job to save money to take a trip, and almost 50 percent said they would sell some of their possessions to travel. They do their research Thanks in large part to their tech-savvy, Gen Zers are extremely adept at online research. When a family is thinking about taking a vacation, it is often its youngest members who look for the best spots. They […]
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