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  • Real Kids Say the Most Influential Things

    KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family. With a national network of Kid Creators generating product videos that reach millions, and incomparable live influencer events, we bring your story to life.

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    Kid Creator Video Guide: How YouTube Videos Influence the Shopping Interests of Gen Z

    Tweens and teens turn to product reviews by their peers prior to purchasing As an adult, the fairly recent phenomenon of kids using the internet to watch other kids play – instead of spending that time playing – seems a little strange at first. Unboxing videos, video game streaming, and product reviews on YouTube are tremendously popular among the teens and tweens of Generation Z; they provide both information and entertainment and create homegrown celebrities while almost effortlessly raising brand awareness. As you grow to understand what defines Generation Z, the trend of entertainment via online videos created by their peers makes more sense and becomes a valuable marketing tool for brands interested in engaging this important demographic. Join the conversation in an organic way by learning to speak the language of Gen Z and understand the importance of creating video content that informs and entertains. Getting to know Gen Z Generation Z follows in the footsteps of millennials in terms of demographics, but as a group, they are unique from every other generational group due to differences in upbringing. Tweens and teens have lived their whole lives straddling a virtual world and reality – the internet has always been […]
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    Making Memories that Matter: Your Brand and Gen Z = BFFs Forever with Event Marketing

    Invest in event marketing to reach Gen Z Gen Z has been raised with one foot on solid ground, and the other in virtual reality. Tweens and teens are digital natives and have never known life without internet; it’s how they entertain themselves, socialize, and learn. In their world of endless data streams, they’ve developed a discerning eye for what’s “real” – they seek authenticity and a sense of connection, which has forced brands to reevaluate traditional marketing campaigns. Despite their parallel lives in an online world – or perhaps because of it – Gen Z tends to value memories over merchandise. Although they are avid consumers, they place great importance on experiences and emotions. Their preferences for real-life interaction and engagement make Gen Z ideal candidates for successful experiential marketing. Make it memorable Experiential marketing involves creating an innovative, immersive experience for the consumer. Sounds like a lot of work, right? True, but the payoff is huge, especially with younger generations. Forty percent of the global consumer landscape will be comprised of members of Gen Z by the year 2020 – they’re worth the investment. They’re also the best informal brand ambassadors you could ever hope to have; they […]
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    Unwrap Holiday Marketing Magic: The Recipe to Reach Tweens, Teens, and Parents

    Catch the attention of Generation Z and their parents this holiday season The holidays are the busiest time of year for both brands and buyers. Sales soar in November and December, but catching the attention of distracted consumers stretched thin between memory-making, social obligations, and competitive retail offerings can prove challenging. In order to make an impact, brands have to plan ahead and think outside of the [gift] box when it comes to advertising efforts. A combination of influencers, interaction, and online engagement are all part of the winning formula to make marketing magic happen this holiday season. It all adds up The holiday season can account for more than 30 percent of a retailer’s annual sales, making it an essential focus of any effective marketing plan. Retail sales increased 5.5 percent in 2017 compared to the same time period of the year before, exceeding expectations. Innovative marketing ideas have the potential to really pay off. When it comes to advertising products and services aimed at a younger demographic, you have two different audiences who are often at odds with each other: parents and children. The marketing efforts that resonate with parents are very likely to fall flat with their […]
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