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  • Real Kids Say the Most Influential Things

    KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family. With a national network of Kid Creators generating product videos that reach millions, and incomparable live influencer events, we bring your story to life.

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    LATEST NEWS

    Kid Activism Toolkit

    Democracy isn’t just for grown ups. After all, kids are citizens, too!  That’s why KidzVuz has joined forced with Feed Our Democracy to create this Kids Are Activists Too! Toolkit.  Here, you’ll find resources to get your kids started along the path of actively participating in the democratic process. Kids can’t vote…yet,  But kid activists have the ability to be heard, to influence others, and to make a difference.  This year alone, thousands of kids showed up for the March For Our Lives and The National School Walkout – both initiatives, incidentally, organized by kids. Being activists doesn’t mean your kids have to be political; kids can be active in helping those less fortunate, helping out after national disasters, or raising awareness about a cause that matters to them like the environment, literacy, or homelessness. Getting your kids used to being active in political and social movements now is a great way to make sure they group up to be productive, compassionate adults. Kids are activists too! For the Littlest Ones: It’s never too early to start encouraging and developing empathy in your kids.  Here are some simple ideas for even the youngest kids. Home Visits. Do you have any older […]
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    Holiday Marketing All Year Long

    Why limit yourself to holiday marketing when the temperatures dip? Follow our tips to maximize your marketing impact and drive sales all year long. We all tend to think of the Christmas/Hannukah/Kwanza season as THE time to sell.  And in general, it’s true.  Everyone’s gifting, everyone’s selling, everyone’s looking that next big thing.  But guess what?  Christmas shopping season isn’t the biggest spending event of the year. According to Prosper Insights & Analytics Monthly Consumer Spending Surveys, in 2017, US consumers spent more per person on Back to College shopping than on the winter holidays. Next in line? Back to School with a hefty $687.72  spent per person.  So how do you benefit from prime shopping events year round?  We’re here to help. Learn from Experience This may seem obvious, but it’s all about the data.  While your marketing strategies and messages will change throughout the year, generally speaking, what works and what doesn’t remains the same.  Analyze the data from your previous holiday campaigns to determine which aspects of them were “gifts” you should repeat, and which you should re-turn. Learn from your mistakes and make sure you’re optimizing and repeating your successes. 2. Find the Right Fit Sure, Back to College […]
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    Case Study: Dr. Seuss Halloween Campaign

    A Coordinated Social Media, Blog, and Kid Video Campaign KidzVuz’ coordinated social media campaign across the social media landscape reached nearly a million kids, and sent tens of thousands to the product homepages. So how did we do it? Every kid is different. But I defy you to find a kid who doesn’t love two things: Dr. Seuss and Halloween. This Halloween, Dr. Seuss wanted to help its licensees promote and build brand awareness of their officially licensed Halloween Costumes. They turned to KidzVuz to create a campaign just in time for Halloween. Seuss selected Spirit Halloween, elope and Party City for this initiative. KidzVuz KidzVuz mobilized both parent bloggers from our extensive network and our own kid creators to utilize the power of the entire influencer family. Though a combination of Kid-Created videos and Mom Blog posts about the costumes, we created a campaign that exemplified one of our all-time favorite KidzVuz maxims: “You can’t fake that kind of authenticity.” KidzVuz Kid Creators created six videos – two for each licensee – featuring kids wearing and modeling the costumes. We then placed all of those videos on Amazon, Amazon Fire, and Amazon Mobile, where they appear above the written […]
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