Real Kids Say the Most Influential Things
KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family. With a national network of Kid Creators generating product videos that reach millions, and incomparable live influencer events, we bring your story to life.
LEGO Minecraft Mushroom Island
Frozen Princess Trunk
Why limit yourself to holiday marketing when the temperatures dip? Follow our tips to maximize your marketing impact and drive sales all year long. We all tend to think of the Christmas/Hannukah/Kwanza season as THE time to sell. And in general, it’s true. Everyone’s gifting, everyone’s selling, everyone’s looking that next big thing. But guess what? Christmas shopping season isn’t the biggest spending event of the year. According to Prosper Insights & Analytics Monthly Consumer Spending Surveys, in 2017, US consumers spent more per person on Back to College shopping than on the winter holidays. Next in line? Back to School with a hefty $687.72 spent per person. So how do you benefit from prime shopping events year round? We’re here to help. Learn from Experience This may seem obvious, but it’s all about the data. While your marketing strategies and messages will change throughout the year, generally speaking, what works and what doesn’t remains the same. Analyze the data from your previous holiday campaigns to determine which aspects of them were “gifts” you should repeat, and which you should re-turn. Learn from your mistakes and make sure you’re optimizing and repeating your successes. 2. Find the Right Fit Sure, Back to College […]READ MORE
A Coordinated Social Media, Blog, and Kid Video Campaign KidzVuz’ coordinated social media campaign across the social media landscape reached nearly a million kids, and sent tens of thousands to the product homepages. So how did we do it? Every kid is different. But I defy you to find a kid who doesn’t love two things: Dr. Seuss and Halloween. This Halloween, Dr. Seuss wanted to help its licensees promote and build brand awareness of their officially licensed Halloween Costumes. They turned to KidzVuz to create a campaign just in time for Halloween. Seuss selected Spirit Halloween, elope and Party City for this initiative. KidzVuz KidzVuz mobilized both parent bloggers from our extensive network and our own kid creators to utilize the power of the entire influencer family. Though a combination of Kid-Created videos and Mom Blog posts about the costumes, we created a campaign that exemplified one of our all-time favorite KidzVuz maxims: “You can’t fake that kind of authenticity.” KidzVuz Kid Creators created six videos – two for each licensee – featuring kids wearing and modeling the costumes. We then placed all of those videos on Amazon, Amazon Fire, and Amazon Mobile, where they appear above the written […]READ MORE
Connect with Generation Z in a memorable and tangible way Teenagers can be challenging, and Generation Z has proven to be difficult when it comes to marketing. The teen and tween demographic that follows in the footsteps of millennials are savvy digital natives who are unimpressed with the traditional glossy advertising tactics of the past. These “screenagers” use Adblock, fast forward through television commercials, and are wary of obvious sales tactics. They’re also unique as consumers – valuing memories over materials and interaction over influence. They live their lives publicly on social media, but value personal connections. They want to share their thoughts and experiences with their peers and expect a genuine connection before offering brand loyalty. Experiential marketing continues to evolve to meet their needs and has been very effective in doing so. Influence through engagement Brick and mortar retail stores have long lamented the rise of digital brands, finding it hard to compete with the convenience of shopping from the comfort of home. However, if they’re willing to reinvent the traditional shopping environment, they actually have quite an advantage, particularly when it comes to younger shoppers. In a world where Gen Z lives a good portion of their […]READ MORE