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  • Nintendo:  Animal Crossing New Leaf: Welcome amiibo

    Nintendo: Animal Crossing New Leaf: Welcome amiibo

    Multi-Platform Campaign

    The Challenge:

    Nintendo released Animal Crossing New Leaf: Welcome amiibo, a new version of its popular Animal Crossing game and needed to generate excitement about the new release. They approached KidzVuz requesting five Star Review Videos offering authentic kid perspectives on the game.

    The Solution:

    KidzVuz presented Nintendo with a wide array of KidzVuz Star Reviewers with an interest in gaming. Nintendo selected five charismatic real-kid reviewers from around the country and sent them a game and game system.

    In their own words – and with some guidance from KidzVuz – our Star Reviewers created product videos highlighting various aspects of the game. Videos were placed on KidzVuz platforms, as well as the product pages on Amazon and Amazon Mobile, and guaranteed 100K kid views through our COPPA compliant ad network partner.

    The Result:

    188,577 Views88% more than requested

    On, on Amazon, and within hundreds of kids’ applications.

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