Lego Dimensions wanted to get an early start on the holiday launch of their newest interactive video game system.
The KidzVuz Back to School event in July was the perfect venue for them to get real time feedback from kids, and to meet and interact with top, vetted mom bloggers in preparation for their launch. In the fall, KidzVuz tapped into the enthusiasm of both the bloggers and kids from the event to provide Lego Dimensions with a campaign of blog posts and kid-made videos on which were placed on Amazon.com in time for the launch.
Top Mom Bloggers participated in the campaign, including Tech Savvy Mama, Well Connected Mom, and Divine Lifetstyle. Our sponsored kid video reviews were ready to go up on Amazon on launch day., where they continue to live on the product pages.
Lego Dimensions was one of the hottest holiday toys of 2015, and sold out early in the season.