To engage Mom bloggers and kids to enthusiastically promote the premiere of The Stinky and Dirty Show.
KidzVuz’ campaign for the The Stinky and Dirty Show had two parts:
The Live Event – KidzVuz invited 15 top LA area bloggers and their pre-schoolers to a special premiere screening and party for The Stinky and Dirty Show. All fifteen wrote sponsored posts about the show and the event itself.
Mom Blog Post Campaign – KidzVuz engaged an additional 20 bloggers from around the country to write posts about the show, 16 of whom also did a recycled craft with their kids, which they then shared on their blogs. All posts were shared a minimum of three times on social media.
Thirty-five blog posts were written and posted between August 22 and September 17. Including on these top blogs:
Social Media Shares:
Our bloggers are encouraged to share! Here are some sample shares from across social media: