Real Kids Say the Most Influential Things
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It’s beginning to look a lot like… Fall? Summer? It used to be that once Halloween was over, the focus was on Thanksgiving, and after that, people would start thinking about gifts for the holidays. No more. A few forward-thinking consumers have always bought holiday gifts year-round, but now with Amazon Prime Day offering Black Friday-type deals in July, more consumers have started gift buying in the summer. The Toys R Us online holiday catalog has been up since before school started. In a 2016 study conducted by the National Retail Federation (NRF): 17% of shoppers began researching their holiday purchases before September and 8% had begun purchasing. By September, another 13% start researching and another 8% start purchasing. October is when holiday research and purchasing pick up, with 25% beginning research, and 17% beginning purchasing. Come November, 33% begin their research and 36% begin purchasing. The NRF survey goes on to say that over Thanksgiving weekend 2016, nearly 154 million consumers planned to shop: 99 million in-store and 109 million online, and those shoppers expected to spend $214 on gifts. 122 million people intended to shop online on Cyber Monday. In December, only 13% begin researching and 32% begin […]READ MORE
Make it a great sales season by tapping into this growing market. Who would have guessed ten, even five years ago, how popular STEM (Science, Technology, Engineering, and Mathematics) toys would become? STEM products used to be at the fringes of fun (coveted only by the most studious. Okay, nerdy). Now, they’re at the forefront of fun. STEM is super-hot: so much so that recently a couple of related and expanded acronyms have joined the toy market lexicon – STEAM, with the A standing for Arts, and STREAM, the added R for Robotics. Whatever you call it, there’s a growing interest among kids and parents for these kinds of products. Kids like them because they’re challenging and different. Parents like them because of the educational skills they nurture: critical thinking, spatial reasoning, problem-solving, and creativity, which are so critical to success in today’s world. High tech or low tech, for girls and boys, from toddlers to tweens and teens, there are thousands of STEM products to choose from, and retailers are capitalizing on this trend, with Amazon, Target, Walmart, and Toys R Us showcasing STEM products online and in-store. Parents are willing to pay more for STEM toys because of […]READ MORE
Stand-out pages mean stand-out sales Remember when you were a little kid at school and it was time for show and tell? You paid rapt attention to whoever was presenting at the front of the classroom. You knew fun was coming; this was going to be good! Do you think it would have been as interesting if it was all tell? Or all show: just a demo without the cool commentary by an excited, I-can’t-wait-until-it’s-my-turn young kid? Didn’t think so When it comes to Amazon pages, product descriptions are a must, but telling only goes so far. To make the pages stand out, you need video. But not just any video. Video with product shots from different angles are okay, they show the product, but they are not very engaging. However, showing and telling in a video with kid-generated, authentic content that shows your product in action by a child who loves it and is eager to tell about it – makes the Amazon viewer experience much more relevant and meaningful. Kids experience what owning your product would be like for themselves. Adults can envision how the child they are buying for will enjoy the product. According to Amazon, 75% […]READ MORE