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  • Real Kids Say the Most Influential Things

    KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family.

    With a national network of kid influencers creating product videos that reach millions, and incomparable live influencer events, we bring your story to life.


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    How Kids Influence Family Spending

    Aug 16, 2017 by Nancy Friedman 0 comments Tags: Kid Influencers

    Kids have major purchasing power. Have you ever heard the phrase, “Kids should be seen but not heard?” It’s hard to believe, but that was the prevailing notion not all that long ago. Wow, have things changed! Today’s kids are very much seen and heard, and most importantly, listened to. Consider this. According to a March 24, 2016 article in Social Media Today, “a new study from Facebook has shown that 64% of parents believe that their children influence their decisions on where to go on vacation; that 62% of parents of teen children believe their kids have more influence on their purchasing decisions than they had over their parents before them; that 71% of parents believe their kids hold sway over how much they spend on products.” These days, decision-making within the family is a democratic process ¬– everyone in the family participates and has a say. According to an article in Time Magazine, April 11, 2013, “Nearly all (parents) let the kids weigh in when what’s being bought is mainly for the kids themselves, but more than two-thirds of parents take their kids’ views into consideration when making family purchases.” Influence = spending The dollar amount of buying […]READ MORE

    What Does Influence Mean Anyway?

    Influence (noun): the act or power of producing an effect without apparent exertion of force or direct exercise of command. – Merriam-Webster Influence has been a hot topic for a long time. Dale Carnegie’s book, “How to Win Friends and Influence People,” was an instant best seller when it first published in 1936 and is still selling strong today. It’s sold more than 30 million copies. In today’s marketing world, influence is when someone has an impact on their followers, just by just being authentic. Who has this impact? Used to be, it was only celebrities. But now, it’s real people, active on social media, who are sought out, listened to, watched, read, and engaged with by people who identify with them. Influencers are perceived by their followers as trustworthy and relatable. Mom influencers have a connection with other moms. Kids relate to kid influencers. According to a May 5, 2017 article in Entrepreneur magazine by Simon Moss, “Some 92 percent of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.” The original marketing influencers were celebrities, and celebrity endorsements can still be very successful if the celebrity and the product are well-matched. Actor Isaiah Mustafa’s commercial, […]READ MORE

    Three Traits of Awesome User-Generated Content for Tweens

    It’s real. It’s fun. It’s video. What is considered awesome user-generated content (UGC)? Whatever resonates with the target audience. A dry, straight-to-the-facts, talking-head testimonial aimed baby boomers might work for some staid investment firm. Might. But no way would that work for today’s teens and tweens. If you’ve got a great product you want this target to know about, you have to put yourself in their shoes. Or is it Crocs? Sperrys? Uggs? Converse? Adidas? Yeezys? Doc Martens? Vans? Who knows? They do. And that’s one great advantage of UGC. It’s current and fresh. What teens and tweens know and love changes very quickly. Have you ever been with a child or teen and name-dropped what you thought was a currently popular singer, style, or product that appealed to their age group? You’re thinking a self-satisfied, “I’m pretty cool,” only to be told by your I’m-way-more-hip-than-you’ll-ever-be kid, “That’s so yesterday.” Kids are eager to share and learn from each other; they don’t want to hear from you! So, if you want to incorporate UGC as part of your tween marketing — and you should, after all,  97% of shoppers who interact with user generated content are more likely to convert […]READ MORE

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