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  • Real Kids Say the Most Influential Things

    KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family.

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    4 Ways Brands Can Incorporate Video in Their Social Marketing Plan

    New generation, new possibilities Gen Z provides marketers with a whole lot of new opportunities and plenty of challenges. They’re just as tech savvy as Millennials (if not more so), and they spend much of their time online for entertainment and new products to buy. However, Gen Z can prove challenging to reach even on social media. By leveraging the power of video marketing, you can easily reach this demographic. Know which platforms to use Most social media platforms accommodate text, image, and video content, but the best way to attract Gen Z is through video content. In fact, 71 % of Gen Z uses YouTube for watching videos. But “video” can mean a lot of things. Each platform has its own best practices on how and when to use videos to your advantage. For example, videos on most platforms should range anywhere from 30 to 60 seconds. However, on platforms like Instagram and Snapchat 10 to 15 seconds is the perfect length, particularly if you want to get Gen Z’s interest. Because approximately 9 out of 10 of Gen Zers watch videos on a smartphone and share videos with their network, it’s a good idea to make sure your […]
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    Summertime Is the Perfect Time to Launch Your Video Marketing Strategy

    The summer season doesn’t have to be a sales slump for your company. In fact, it can be an opportunity. You might think that Gen Z buys fewer products during the summer months, resulting in the infamous “summer slump.” Generally, this is true – but don’t despair. Marketers have a unique opportunity to reach Gen Z during the summer. Summer can be a great time to reach Gen Z Gen Z spends most of the fall, winter, and spring in school. This leaves Gen Z without their internet-compatible devices during the school day. Summer is an entirely different story. While Millennials, Gen Xers, and Boomers are busy working, driving across country for vacation, or tending to their families, Gen Z has a new window of time to check out the latest toys, games, and gadgets as well as watch plenty of videos online. This is a golden opportunity to promote the brand that you likely won’t get during any other season. With the right strategy, brands can thrive during the summer months because of the consumer habits of Gen Z – or more appropriately, their parents on their behalf. According to Life Hacker, by the end of the second quarter […]
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    Why Travel Businesses Shouldn’t Ignore Gen Z

    These kids are much more influential than you may realize They may be young, they may be inexperienced, but their influence on family buying decisions is substantial, especially when it comes to travel. So, why and how do Gen Zers have such a big influence on family travel? There are three distinct reasons: They really want to travel Having grown up using the Internet, Gen Zers have always been able to check out faraway places with just a few clicks. And seeing all those amazing pictures and perhaps befriending foreign people through social media has created an enticement to travel. Because Gen Zers want to travel so much, they’ll try to contribute to a trip as much as they can. A recent Expedia study found that more than 70 percent of Gen Z respondents would get a job to save money to take a trip, and almost 50 percent said they would sell some of their possessions to travel. They do their research Thanks in large part to their tech-savvy, Gen Zers are extremely adept at online research. When a family is thinking about taking a vacation, it is often its youngest members who look for the best spots. They […]
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