Real Kids Say the Most Influential Things
KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family.
With a national network of Kid Creators generating product videos that reach millions, and incomparable live influencer events, we bring your story to life.
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Influencer marketing has enjoyed a tremendous amount of success when it comes to getting your message in front of a warm audience, and instilling brand loyalty and trust in prospective customers. But has this advertising method peaked in popularity? Market saturation can result in an erosion of impact, and although influencer marketing still has its benefits, there are also downsides that should be acknowledged when creating campaigns. It’s true that Gen Z often turns to peer reviews or social media-based – on sites like Instagram or YouTube – to make buying decisions. Gen Z is composed of digital natives who have been spoon-fed information and barraged by brands since birth thanks to a never-ending stream of digital data. Traditional advertisements are virtually invisible to this demographic whose faith in big businesses is low. However, according to a survey of 1,000 people between 13 and 17-years-old, the average member of Gen Z consumes 68 videos a day on YouTube, Snapchat, and Instagram. Influencing views The popularity of video makes it an obvious choice for delivering your brand’s message. As such, influencers seem like an effective mouthpiece, but it’s important to consider the range of benefits and risks to such a proposition. […]READ MORE
Where is Gen Z hanging out online these days? Anywhere the grown-ups are not, seems to be the easy answer. Of course, that’s not entirely true. Online activity is spread out among several channels, each with its own purpose. But if you’re interested in marketing to Gen Z, time and place is everything. Although that basic concept is true with any demographic, it’s more difficult to pin down in the ever-evolving online world that these digital natives inhabit effortlessly. Identifying Gen Z To find Gen Z, first, you need to know who they are. In terms of generational groups, they’d be the younger sibling of that famously infamous crowd known as Millennials. The thing that sets Gen Z apart from every generation before them is their inherent familiarity with technology – they’ve never known a life without it. The world wide web is just as real as the earth they live on, and their mobile devices and online personas are a natural extension of themselves. Gen Z also experiences advertising in a way that’s unique. Having grown up with a constant influx of data, they either have a shorter attention span or a stricter filter, depending on how you want […]READ MORE
Lazy summer days are coming to an end, and that means the back-to-school shopping rush is in full swing. It’s an important, exciting, and slightly stressful time for buyers and brands alike, but school shopping is a great opportunity to catch the attention of tech-savvy teens. Underestimating the buying power of Gen Z (generally anyone born after 1995) is a grave mistake. Many marketers focus on targeting parents, or the huge Millennial market, but Gen Z is the walking, talking, typing, Instagramming influencers who exert a ton of purchasing pressure on their parents and peers alike. They’re also well-researched, savvy about truth in advertising, and loyal to quality tech brands and the influencers who represent them. A good portion of Gen Z is heading off to college soon, making them extremely influential in the back-to-school shopping market that is legitimately in need of upgraded technology and mobile learning devices. Buying power Gen Z is unique in not only purchasing influence but also in their ability to make and afford independent buying decisions. According to a survey by The Center for Generational Kinetics, nearly 8 out of 10 members of Gen Z earn their own spending money. In terms of percentages, […]READ MORE