Real Kids Say the Most Influential Things
KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family.
With a national network of kid influencers creating product videos that reach millions, and incomparable live influencer events, we bring your story to life.
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Not all kids are the same. Diving into their different motivators and interests lets you market more effectively. Who, what, when, where, how, and why. Those are the key questions that need to be answered as you develop your messaging strategy and tactics. Who is your target market? What do they want? When do they want it? Where does your message need to be to reach them? How are you doing to do that? Why do they want what they want? What is a persona? Buyer, or marketing personas, are detailed, fictionalized – yet reality-based – representations of your ideal customers that will help you drive product development and content creation. When you “know” the person who would be interested in your product, you can share that representation with others in the company so you’re all on the same page. Your joint focus results in more cooperation, better decision-making, and sharper messaging. How to develop buyer personas The best buyer personas are based on what you know about your buyers as well as what you know about the general market. The more you know the better. Dig deep. While you might already have some data on your buyers and the […]READ MORE
The YouTube star power of real kids. You have a great product, and have spent and a lot of time and money in its development. You’ve worked hard, planning every aspect, and you want your product noticed by the millions of kids who would love it. You know UGC is a powerful marketing tool for your brand, and you’re ready to dive right in, shoot those videos, and blast them up to YouTube. After all, 93% of tweens say they use YouTube, and UGC on YouTube gets 10 times more viewers than brand-generated content. What is it about some kids that make them huge superstars on YouTube and social media? Influencer marketing works overall because people listen to their peers. Adults take the advice of adults. Kids listen to kids. They have credibility. That’s why UGC is so meaningful and effective. YouTube superstars resonate with their kid viewers, and seem to always be on the cutting-edge of trends and products. But how they’ve gotten to that point of online stardom isn’t always as viral or organic as it may seem. The downside to diving into UGC It may be tempting to try to find and recruit kids to create UGC […]READ MORE
UGC is incredibly important, but you need a multi-faceted approach to connect with this powerful group. Move over Millennials, Generation Z – ages 19 and under – currently makeup over a quarter of the American population, and by 2020, Gen Z is projected to make up 40% of all consumers. Marketers and businesses are moving quickly to understand, and engage, this growing generation. Gen Z is the first generation that has had access to the Internet, and social media, throughout their entire lives, and this has encouraged them to focus on and express their individuality. Gen Z expects the brands and products they use to match and be a part of, that identity. Because of that, attracting Generation Z requires brands to develop a level of trust with them, largely through being honest and open about their company and products. The most popular strategy for conveying that authenticity and marketing to Gen Z is user-generated content (UGC). Though it’s important to incorporate UGC into your marketing plan, there is no single tactic that can carry the full weight of your expectations. Your marketing strategy should be multi-faceted, incorporating some of the following tactics. UGC: Attract Gen Z by letting them participate […]READ MORE