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    How Amazon’s Teen Shopping Cart Works

    The new way for teens to shop on Amazon. Amazon recently introduced a new way for teens age 13 – 17 to shop with Amazon, and for parents to monitor and approve, or disapprove, their purchases. As Amazon describes it, “Teens shop on their own. Parents stay in the know.” The teen purchasing primer Here’s how the program works: Your teen invites the parent or the parent invites the teen (up to four teens in the family) to link accounts, and, once accepted, the parent provides: The teen’s contact information – full name, mobile number or email address, and birthdate What payment method the teen’s order will be billed to Where orders will be shipped How the parent would like to review purchases: either with a “Y” text reply, or an email notification and an approval from the Amazon account. Orders not approved in 48 hours are cancelled. Parents can set up spending limits so that they don’t have to approve orders that are under an amount they set, but the parent will still get an itemized notification when the teen orders. Parents can cancel and return orders according to Amazon policy. Wish lists, recommendations, and saved content can be […]READ MORE

    Understanding COPPA: What Smart Marketers Need to Know

    Jan 10, 2018 by Nancy Friedman 0 comments

    With an understanding of COPPA regulations, you can still reach and interact with kids in an organic, legal way that’s great for kids and for your bottom line. COPPA. Five scary letters that scare brands away from marketing to kids online. It’s not a bad thing. If you’re a parent, you’re probably thrilled that there’s someone out there thinking about your kids’ online safety. But as a brand, you know the kids are out there. You know they’d LOVE to engage with your brand. But those five letters – C O P P A – they’re scaring you from reaching your own core audience. So let’s get started: What is COPPA anyway? You probably think COPPA has something to do with protecting kids from inappropriate content online. Nope. Or cyberbullying. No again. Or maybe you think it’s about protecting kids from child predators. Well, Sort of. COPPA is the Children’s Online Privacy and Protection Act, the set of FTC regulations that governs how websites gather information from kids under the age of 13. COPPA says that websites can’t gather any Personally Identifiable Information about kids without their parents’ permission. No phone numbers, addresses, first and last name combos – and with the 2015 updates […]READ MORE

    2017’s Black Friday and Cyber Monday Sales Trends

    Dec 20, 2017 by Nancy Friedman 0 comments Tags: Black Friday

    It’s beginning to look like a great Christmas for retailers. Even though it seems that the holiday shopping season starts earlier and earlier each year, Black Friday and Cyber Monday are still ‘the’ days that brands and marketers prep for and go by when assessing their holiday sales. While the analysis will go on for a while, we’ve found a few early results that show that so far, things are looking good for 2017. Lots of shoppers, lots of spending According to the National Retail Federation (NRF), more than 174 million Americans shopped from Thanksgiving Day through Cyber Monday, which beat the earlier forecast of 164 million. Over 64 million shoppers shopped both online and in stores, compared to 58 million who shopped online only, and the 51 million who shopped solely in-store. Consumers spent an average of $335 between Thanksgiving and Cyber Monday. Shoppers who bought both online and at brick and mortar stores spent an average of $82 more than online only shoppers. 75% of spending was on gifts. Older Millennials (25-34 years old) were the biggest spenders, at nearly $420. Also weighing in with some day-to-day data is Practical Ecommerce, who found that: Black Friday saw a […]READ MORE

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