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    The Impact of Video on Purchase Decisions

    Video isn’t just for entertainment. It has a real influence on engagement and conversion. Think about it: would you rather read a long description of a product or watch someone demo or talk about one on video? Did you say video? You’re not alone. Video content is the most powerful tool in a marketer’s toolbox, yielding great results and higher engagement than banner ads by a landslide. The Power of video Videos on social media generate 12 times more shares than text and images combined, and viewers retain 95% of a message when they see it on video, compared to only 10% when they see it in text. According to Forbes, “in today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.” Consider these facts: Adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. Social video generates 1200% more shares than text and images combined. 90% of customers report that product videos help them make purchasing decisions. 64% of customers are more likely to buy a product online after […]READ MORE

    What Smart Marketers are Planning for 2018

    Dec 06, 2017 by Nancy Friedman 0 comments Tags: Smart Marketers

    Get in on the latest trends for 2018. As true digital natives, for Gen Z it’s mobile first and foremost. To keep them engaged with your brand in 2018, here are some of the key trends you should be aware of. Video With Gen Z being mobile first, high quality, engaging video is a must.  Nearly all of Gen Z watches YouTube – the images and sounds combine to engage the senses (and emotions) better than written text or photos. Social Media Today says that videos on social media generate 12 times more shares than text and images combined, and viewers retain 95% of a message when they see it on video, compared to only 10% when they see it in text. According to Smart Insights, “In 2017 90% of all content shared by users on social media is video… Brands who are not yet using video as part of their social media strategy need to start… Soon almost all the content we consume will be video, therefore ensure all your video content is high quality and engaging…” Personalized experience For Gen Z, it’s customized, personalized ads that connect. Engaging, authentic UGC video with a product that lets Gen Z […]READ MORE

    Gen Z and the Customized Experience

    If it’s not customized, it’s not connecting. Remember when Burger King’s slogan was, “Have It Your Way?” In 2014, they changed it to “Be Your Way.” Here’s the reasoning behind the change. According to the Associated Press, “Burger King says that the new motto is intended to remind people that, ‘they can and should live how they want anytime. It’s OK to not be perfect … Self-expression is most important…’ A senior vice president said, ‘Be Your Way’ is about making a connection with a person’s broader lifestyle. ‘We want to evolve from just being the functional side of things to having a much stronger emotional appeal.’” It’s okay not to be perfect. Self-expression. Connection to lifestyle. Emotional appeal. This rings true for what many consumers want from their brands, but none more than Gen Z. Gen Z expects a brand to appeal to them as individuals and to create a brand experience that connects because it feels customized to who they are. Consider what MediaPost said in a recent article. “A great way to market to this generation is to let them participate. Gen Z longs to connect to their favorite brands, and they want to be let in […]READ MORE

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