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  • Real Kids Say the Most Influential Things

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    Toys That Have Stood the Test of Time

    Nov 15, 2017 by Nancy Friedman 0 comments Tags: Toys

    The secret to success behind some of the classics. From Hula hoops and Hot Wheels, to Candy Land and Crayons, some toys and games have not only been around for what seems like forever, but have grown and thrived. So many are so simple, it’s hard to believe that even as kids have become more digitally centered, they still spend hours with these offline toys. What’s the key to their staying power? They make us laugh and inspire creativity and imagination. Their manufacturers have continually updated and extended the products to appeal to each generation, and of course, developed great advertising showing kids and parents what fun the toy is. Mr. Potato Head First distributed by Hasbro in 1952, Mr. Potato Head is still going strong as he turns 65. He was the first toy to be advertised on television and was originally just a box of parts – you had to supply the potato! Though Mr. Potato Head and his charming wife have not stopped sparking creativity over the years, their true resurgence came with the release of Toy Story in 1995. Since then, the couple have appeared in numerous commercials and TV shows, and in 2000, Mr. Potato […]READ MORE

    Gen Z Influences Much More Than Toy Purchases

    Nov 08, 2017 by Rebecca Levey 0 comments Tags: Gen Z Influences

    Shopping for your next car? Ask your kid what they think. With Black Friday and Cyber Monday almost here, brands are focused on getting their toys and other kid-focused products in front of parents. But Gen Z influences more than toy purchases. A lot more. They have tremendous influence on family buying decisions in almost every category, from food to vacations to cars. So if you haven’t considered marketing your product to this group before, it might be time for you to think of Gen Z outside of the (toy) box. Kids might not have control of the credit card, but they have great persuasive power when it comes to household purchases. Social Media Today says, “Brands need to acknowledge the growing circle of influence kids, family members and friends have on parents’ decision making…And in the U.S., parents with a kid under age 13 tend to feel more pressured to buy what their kid suggests than other parents. But as their kid grows, these parents are happier- proud, even – to have their input.” A 2015 YouGov Omnibus Parents Survey of parents with children 6 – 17 indicates that a child has a tremendous amount of influence on purchases. […]READ MORE

    What Tweens and Teens Want This Holiday

    From STEM to Chuck Taylors, Gen Z is looking to stand out and fit in. It’s crunch time. If you’re a brand, a retailer, or a parent, you’re likely knee-deep in holiday planning. Teens and tweens are too – and they’re not shy about expressing what they’d like to see wrapped in a shiny bow this season. How do kids find out about what’s hot? Studies show that 67% of kids find out what’s cool from their friends. And the definition of a friend has changed in the digital age: kids who only know each other online are “friends” too. So getting a genuine recommendation from a friend on social media is worth a thousand lines of ad copy. Hot Holiday List 2017: Some toys never go out of style From the Magic 8 Ball to the classic Spirograph, to the family game Jenga, you can’t go wrong with toys that have already stood the test of time. The next generation of STEM. No longer confined to chemistry sets and telescopes, STEM is branching out with products like the TableTop Robot and the Little Bits Rule your Room Set. Then there’s Dash and Dot.  They  aren’t just adorable – they […]READ MORE

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