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  • Real Kids Say the Most Influential Things

    KidzVuz combines our unrivaled Gen Z expertise and our deep roots in the mom blogger community to mobilize the entire influencer family.

    With a national network of kid influencers creating product videos that reach millions, and incomparable live influencer events, we bring your story to life.

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    LATEST NEWS

    Trends in Toy Market Sales

    Retailers are eager to sell. Parents are eager to buy. Will you get your share of sales this holiday season? 2017 toy sales are projected to be up again this year. Have you made every effort to get your share of the market? The NPD Group forecasts that U.S. toy industry sales will grow 4.5% in 2017 compared to 2016. For the first half of 2017, toy sales were up 3% compared to the first half of 2016. This growth was led by games and puzzles, plush, and fidget toys. In late August, Amazon posted a list of 100 toys for the season, and in early September, Wal-Mart, Target, and Toys R Us announced their top toy lists. According to CNBC.com, each of the three brick and mortar retailers has some of its own exclusive toys, with “interactive toys, collectibles, puzzles, entertainment properties, and tech-infused toys being the most prominent.” What do this year’s toys cost? Price points vary. Popular interactive toys such as robots can cost upwards of $100, while collectibles (including blind packs) are at the less costly end of the spectrum, and according to the article, “These toys tend to be popular with parents because they are […]READ MORE

    How Gen Z Shops for the Holidays

    Think it’s all about online? Well, not ALL about that. This holiday season, smart marketers will make meaningful connections with Gen Z via influencer marketing. Why? Gen Z loves YouTube and social media influencers. An eMarketer survey from 2016 found that 91% of teens use YouTube more than they use Snapchat ( 66%) or Facebook (61%.). If you have a tween or teen in your life, that won’t surprise you at all. But it’s not just that they’re using YouTube, it’s that the platform has the power to stimulate purchases. Take the fidget spinner phenomenon. As Amanda Bell of MediaPost writes, “…the fidget spinner craze started as other recent fads – by word-of-mouth – but YouTube videos helped that word of mouth with videos featuring ordinary kids showing off the fidget spinner. Many of those videos got millions of views.”  It’s only one example, but it’s a doozy. And it’s proof positive that influencer videos from “regular people” can generate consumer connections and purchases like nothing else. And’s it’s not only YouTube. You want to reach these kids wherever they are: while they’re playing online games, while they’re on YouTube … wherever.  The more places Gen Z sees these videos […]READ MORE

    Now’s the Time to Plan Your Holiday Influencer Event

    Make your event the event of the season! You’ve heard the phrase, “there’s no time like the present.” To that we’d like to add, “there’s no present quite like your great tweens’ product.” Now’s the time to plan your holiday influencer event and get your product in the minds, hearts, and hands of key influencers and drive those all-important holiday sales. According to the NPD Group, two-thirds of annual toy sales are in the second half of the year, with the bulk of the purchasing happening during the holiday season. Mobile and social media are becoming increasing influential for shoppers looking for gifts. When it comes to product recommendations, moms trust real, relatable moms and kids trust real, relatable kids. With these facts in mind, how do you take advantage of the most wonderful time of the year for toy sales? You need to (step it up to) break through the competitive clutter at the holidays with compelling user generated content that showcases your brand. A great way to do this is via a holiday influencer event where you reach the key influencers: mom bloggers and kids who will enthusiastically and authentically share your event and product with their followers […]READ MORE

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